Contests make people excited!

As most of you know The Beat 94.5 is one of the hottest radio stations in B.C.. Their target audience ranges any where from 12-40 years of age because of the number of different shows they play. The radio station’s music is focused on new hit music (mostly that of pop/hip hop) and an old school lunch that plays the old hits.

But today what I’m more specifically focused on is their contests. I know that its a very broad topic, but what I’m wondering is if having a number of contests (with big prizes) strives consumers to listen and like The Beat more?

My first answer towards this question, was answered immediatley when I saw an image that says “Like us for more exclusive content” – this included insider information for contests. The beat as we speak is up to almost 4,000 friends on Facebook and almost 8,000 on Twitter (I’d say having contest’s is somewhat working for them!)

I also have to use my personal experience to answer this question. Not only did I start listening  more intently when “Beat your bills” or “10,000$ thursday’s” started, I noticed people at my work talked about it more and more. It started having the water cooler effect!

I personally think The Beat has done a great job attracting their listeners to the site because the contests have been promoted so well over the radio and the stakes are high. Another way I think they could add to their popularity is adding videos of the winners on their facebook pages. I think it would get more people talking and excited (especially since they’re usually really funny!)

Lauren